Just because you have a Google My Business (GMB) profile, that doesn’t mean that you’ll be instantly discoverable. Depending on the legal category and location, there couldn’t be dozens of law firms vying for those coveted top spots.
Getting reviews is NOT easy. No one likes asking for reviews, and even after asking, customers rarely know what to do.
There isn’t one law firm owner that doesn’t receive numerous emails and messages from digital marketing “experts” touting how they can do the impossible.
The first step to an optimized Google listing is to ensure that your profile clearly states what services you offer and how. This process includes choosing the right business category(s), filling in the various services the firm provides, writing a coherent and compelling business description, and more.
SEO, or search engine optimization, is the backbone of any online marketing campaign. Your firm might provide top-notch services, but if people can’t find you, no one will call or visit your website.
SEO is performed by targeting specific keywords (such as “bankruptcy lawyer in Chicago) and helping search engines recognize that your firm is a trusted local law firm.
In order for people to trust and eventually contact your business, it’s crucial to show that it’s alive and kicking. this is done through photo-sharing and post-distribution.
GlowLocal’s general rule is to post 10X the number of images and updates as competitors in the same space.
The top rank on Google isn’t only for the businesses with the most customers or that boast the biggest ad budget. In our “experience economy,” reviews are a huge part of the success of your firm’s online presence. Think about it – if you had a choice to hire a plumber with 120 reviews with a 4.9-star rating or a plumber with only 12 reviews with a 3.5-star rating, which one would you choose?
Data analytics is should be at the forefront of any good marketing campaign. Understanding your prospective customers’ patterns, interests, and best mods of communication can help tremendously when crafting new campaigns. GlowLocal helps with this by providing weekly and monthly breakdowns of how many impressions your listings receive, calls, website clicks, and more. We’ll also provide real-time recommendations to both your listing and website based on this information.
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Getting started with website and Google Business Profile optimization isn’t easy, but it CAN be done. Sometimes, the best way to succeed is by just getting your hands dirty and starting the process on the right foot. Our GlowLocal guide provides actionable tips to help build your digital presence so that you can start acquiring new customers online as soon as possible.
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Monthly Reporting
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Image and Post creation and distribution
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Review Automation
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